Tidy KC

Year: 2025

Role: Art direction and designer

Type: Identity and branding

Task: Revamp the look and feel for an established cleaning company, and set them apart from the general cleaning companies in the area.

Solution: Created a clean, modern, yet approachable identity for Tidy KC. Complete with two-color and one-color logo, colors, graphic elements, and shirts for their cleaning crew.

My contribution: Branding and identity; logo, color palette, advertisements.

Colorful children's building blocks scattered on a surface with the text 'tied' and 'KC' overlayed, surrounded by illustrated lines.
A color palette chart displaying various colors with their hex codes and style labels, including Dirt, Mean Green, Sudsy, Gold Standard, Cleaning Machine, Fresh, and Sparkle.
A light green webpage with a large heading that says 'sparkle awaits.' in dark serif font, with a subheading about delivering spotless spaces with a deep cleaning system. There are two buttons: a green button labeled 'Schedule Cleaning' and a cream-colored button labeled 'Login'. Additional text descriptions include headlines, body text, and buttons, all in a serif font.
Colorful collage with four sections, each containing motivational phrases about standards, mess, and high standards, with decorative sparkles and a variety of background colors.
A woman with curly hair and a young girl with straight hair are cleaning together. The girl is scrubbing the woman's face with a cloth while the woman holds her. They are both smiling, and there are illustrated white lines radiating from behind the woman's head, resembling a halo. The girl is wearing a red sweater, and the woman is wearing a beige sweater. The background behind them is green.
Large billboard with green background displaying text, an image of a woman and a child, with outdoor parking lot and various storefronts underneath.
A billboard advertisement for TidyKC.com featuring a mother and daughter in a kitchen, engaging in baking and play. The ad promotes scheduling an appointment and highlights the importance of enjoying moments over messes.

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Tidy KC