Ontraport University
A branded learning program for Ontraport's software: 150+ how-to videos, organized into color-coded courses.
Date: 2021
Type: Brand design / Web design / Education videos / Social ads
Why: Ontraport is complex software, and customers needed an easier way to learn it and actually use what they were paying for.
How: One look for the whole program, then a color for each course, carried through the thumbnails and the animation graphics.
Who: Loren Lam (Art Direction, Design) / Lee Williams (Design) / Jessie Rand, Vincent Beck (Video) / Filipa DeVega, Kristen Dewey (Content)
Ontraport does a lot. For a small business owner, that can be the problem.
A feature you don't understand is a feature you won't use.
Ontraport University was built to fix that: professionally produced tutorials, grouped into courses, with a dedicated site to find them.
I art directed it from concept to launch, working with our designers, videographers, content team, and the in-app experts who knew the software inside out.
