Get Back To What You Love

Three YouTube ads about the quiet feeling of drowning in your own business, and the software that gets you back to the part you liked.

Date: 2023

Company: Ontraport

Type: Awareness campaign / Video / Ads / Landing page

Why: B2B software advertising gets skipped. Ontraport needed people to stop and ask what it was, which meant not looking like software.

How: Symmetrical, pastel, deadpan. Launched alongside Asteroid City in June 2023, when that look was everywhere and audiences were primed for it.

Who: Nick Graham (Concept) / Loren Lam (Creative direction) / Nicole Bergmann (Design) / Jessie Rand (VFX)

Small business owners spend most of their time on everything except the work they started for.

The campaign runs on that feeling. Three offbeat YouTube ads, each one about the quiet sense of drowning in your own business, positioning the product as the thing that pulls you back out.

The art direction is symmetrical, pastel, and deadpan. Launch was timed to Asteroid City in June 2023, so the ads ran while audiences were already primed for the look.

Three videos, a landing page, and a full cold and retargeting ad set.