Get Back To What You Love
Year: 2023
Role: Creative Director
Type: Awareness campaign; video, ads, landing page
Contributors: Nick Graham (CD), Jessie Rand (VC/VFX) Nicole Bergmann (GD/ID)
53.51% video view rate, which is great compared to industry standards!
Task:
We wanted Ontraport to feel less like software and more like a lifeline, so we got weird with it. The result: three offbeat YouTube ads built to stop the scroll and make people ask "wait, what is Ontraport?" Each one taps into a feeling every solo entrepreneur knows, that quiet sense of drowning in the business, and positions Ontraport as the thing that pulls you back to the work you love.
Solution:
Created three campaign videos, a dedicated landing page, and a full set of cold and retargeting ads, all tied together with a Wes Anderson inspired art direction. We timed the launch to the June 2023 release of Asteroid City, putting the ads and videos in front of audiences right as the aesthetic was having its moment.
My contribution:
Define objectives, conceptualize creative ideas, and craft a compelling narrative that aligns with the company goals and messaging reflect the Ontraport identity and tone.
Guide the team in developing scripts, visuals, and storyboards to translate the concept into impactful assets.
Provide direction, feedback, and ensure collaboration between team members and external partners.
Supervise pre-production, on-set execution, and post-production to ensure the vision comes to life.
Campaign mood board and creative directionRetargeting skippable YouTube ads, with a view rate of 67.6%!
This campaign had a series of three skippable, YouTube videos. When video number two was released, it was clear that the viewers that watched video one really liked video number two, with video number one viewers view rate for video number 67.6%.