About Loren Lam
Months after returning from maternity leave with my second child, I was laid off. What followed was the kind of unraveling that doesn't feel like a beginning; but it was.
I didn't always know this is where I was headed. For over a decade, I built brands, led campaigns, and directed creative for SaaS companies and performance-driven teams. I was good at it. But it wasn't until I was laid off, months after returning from maternity leave with my second child, that everything cracked open.
What followed was the messy, necessary work of figuring out who I actually was. Postpartum, mid-life, identity-questioning, and suddenly untethered from a career that had defined me. I went back to the thing that had always held me: painting. Art. Color. Making things with my hands, alone with my thoughts, without judgment.
And I started dreaming about what I'd needed in that season, and hadn't found. A community. A purpose that lived outside the home but was still rooted in it. A village.
That's what I design for now.
I work with women-owned wellness brands, lifestyle businesses, and the creative communities being built by women who believe, like I do, that belonging is one of the most powerful things a brand can offer. I bring my 12 years of commercial design experience, my background as a fine artist, and my lived experience as a mother to every project, because humans are complex, and good design should honor that.
When I'm not doing client work, I make art at Space Broccoli, my studio for original paintings, prints, and the kind of quirky, joyful work that feeds everything else I do. The two sides aren't separate. They're the same person, finally working in the same direction.
