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Year: 2023
Role: Lead designer
Type: Website, ads (Google, Meta, LinkedIn)
Toolkit: Figma, Adobe CC, Ontraport
Contributors: Lee Williams (CD), Cassidy Griggs (CWE)
Task: Get new users into a personalized discovery call with the Ontraport sales team.
Solution: Created retargeting ads for Ontraport.com visitors that are in the research phase of shopping for business software. Putting Ontraport top of mind, and guiding them to their personalized business discovery call.
Context
Ontraport needed a friction‑less path from brand awareness to a book discovery call. I designed a cohesive retargeting funnel (dynamic ads plus a hyper‑focused landing experience) that keeps the platform top‑of‑mind for visitors shopping business‑automation software and converts that intent to get our sales reps call for closing the deal.
